Now kids are practically born with an iPhone in their hands and assigned a Twitter handle before they’re born. The older generation is not as tech savvy. Perhaps this is because they’ve never had to deal with a barrage of connected devices the way the younger generation seems to take it in stride. One could offer countless arguments about the digital revolution and its effects on society, but one thing…
It seems like smart technology is in everything these days. Google recently came out with the much anticipated Google glass. Rumor has it smart contact lenses are going to be the next big thing. And this article from Inman on how to show and sell a smart home says smart technology is now making an appearance in everything from crockpots to bicycle wheels. After all, it is the information age.…
According to the National Association of REALTORS, more than 90 percent of homebuyers and sellers start their home search online. But how do you get your site to rank among the top competitors? Think of your website like a billboard, but a less flashy and more transparent billboard. Make sure it’s consumer-friendly, search engine-friendly, conversion-friendly and mobile friendly. A Conversion-friendly Website Conversion-friendly means you are converting your visitors into clients.…
In this article from the Geek Estate blog, the author says agents should not let major portals discourage them and definitely not forget about search engines. And we agree. Search engines are your friends. It’s Not About the Win. It’s About EARNING the Win. It can be hard to compete with the “big boys” of search portals, but it’s also not impossible. You may not be as big or have…
Going paperless has never been so easy. All you need is your army of real estate tools and to know how to use them. Samantha Powell is a real estate agent in Chicago. She doesn’t touch paper unless it’s the check that closes the deal. It’s no secret that we are smack dab in the middle of the information age and it seems like more and more businesses are switching…
It seems like we meet new technology apps or startups every other day. And why wouldn’t we? Technology is the new hot commodity and real estate is a dynamic market with tons of staying power. It’s no surprise that the two are constantly joining forces to make the process of buying and selling a home easier. Not to mention, it’s easier to stay in touch with you clients. Startups Are…
As technology expands, expectations in the real estate industry are starting to change. With the onslaught of new technology available, people expect to receive information right away—no matter where it is or where it’s from. All it takes is a simple Google search. Or a tap and a voice command to Siri. Potential homebuyers are becoming increasingly more tech savvy and they don’t see technology as a stop-start kind of…
Calling all real estate agents—what’s up with Facebook? How is your business page doing? Is it getting consistent traffic? Are you happy with the number of likes? Do you think it stands out among the crowd? If you answered no to any of these questions, you may have a Facebook problem—but don’t worry. We are here to help. Facebook profiles should connect with the audience and be a source of…
Americans are more connected today than ever before. Most of us wouldn’t be caught dead without our smartphones, but 10 years ago, the idea of the iPhone would have seemed very far-fetched to most of techies today. 10 years ago, we carried around our ancient flip phones and the blackberry had just begun to gain popularity. And 10 years ago we most likely would not be able to imagine the…
Today Rand Fishkin’s Whiteboard Friday on the Moz Blog covered earning the amplification of influencers. Everyone wants to either be an influencer or be on an influencer’s good side. Becoming an influencer takes a lot of work. You must have the ability to post fresh, relevant and consistent content while establishing relationships and gaining credibility on the web. It’s practically a full-time job. How to Earn the Amplification of Influencers…