Technology + HomeBuying = Startups of the Digital Age

It seems like we meet new technology apps or startups every other day. And why wouldn’t we? Technology is the new hot commodity and real estate is a dynamic market with tons of staying power. It’s no surprise that the two are constantly joining forces to make the process of buying and selling a home easier. Not to mention, it’s easier to stay in touch with you clients.


Startups Are All the Rage and This One Will Blow Your Mind., a chief real estate search site, announced that Better Homes and Gardens Rand Realty will be the inaugural participant in the new Broker Advantage Program, now available to all brokerages. This collaboration gives Better Homes and Gardens Rand Realty brokers preferred access to’s suite of digital marketing solutions, according to this press release from

“Partnering with Better Homes and Gardens Rand Realty is a fantastic opportunity to provide its brokers with preferred access to our digital services and help them expand their online marketing strategies,” said Doug Breaker, president and CEO, “We’re excited to help Better Homes and Gardens Rand Realty further distribute valuable listing content to our active home buying and selling audience.”

Approximately 800 Better Homes and Gardens Rand Realty New York/New Jersey agents will benefit from’s Broker Advantage Program including some pretty awesome features like:

Broker data feeds that take precedence over all other data sources

Broker feeds that are refreshed four times a day so you don’t miss anything

Broker listings are comprised of listings in paid search results

Broker website links are presented on

Monthly reports on listing activity

“We look forward to providing our agents with a new and innovative way to connect with home buyers and sellers with’s digital solutions,” said Better Homes and Gardens Rand Realty Managing Partner, Matt Rand.

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