When we want something, we want it right away, and Facebook likes for the modern real estate agent are no exception. So do you do what everyone else does and ask every person in your personal and professional network to like your page? Or do you do it the old-fashioned way that’s built to last? Of Course your Family Will Like your Page But you want to network with people…
Some agents may disavow Craigslist; especially since social media giants Facebook and Google+ are basically taking over the world. But many experts are saying: not so fast. Agents and brokers should give this old dinosaur a chance. Amy Gerrish, leader of The Phoenix Metro Group, an agent team part of Phoenix-based HomeSmart, says Craigslist seems to offer a better return on investment than advertising on listing portals or Facebook. The…
We all love referrals, no matter what profession we’re in. They make us feel good—and not to mention—getting one means we’re doing a pretty good job. And it’s always nice to feel validated. Now give yourself a pat on the back. They are often the best source of business, leads and customers too, according to this article from Inman. Knowing that someone took the liberty to recommend you to one of…
You want to write about something that is not only useful but also attractive. And most importantly, it must allow you to connect with your audience as well. It is so easy to get lost in the length of content you’re trying to dissect, according to this post from Moz, but what you need in order to identify blog post ideas that will allow you to connect with your audience…
Adam Nelson has crafted a model of Facebook marketing, according to this article from Inman, that has started to gain some traction at his company, Gilbert. Nelson says the model produces unusually qualified leads by pairing the social network’s highly targeted advertising with the lead-capture capabilities of Stone Path Real Estate’s website and a customer relationship management (CRM) system both developed by Kunversion. “Even the agents that have had very successful…
The narrative clip debuted earlier this month. And if you’ve been in New York City recently, Dani Fankhauser who wrote this Mashable article on the innovative little gadget may have caught you on camera. The tiny camera is the perfect device for 20-somethings and millennials and we can definitely see it taking off and becoming a hit. The narrative clip comes in three colors, is about the size of an…
Your brand shouldn’t fear Google authorship. In fact, you should embrace it. Brand Content Marketing: Who Markets your Content? As more companies have access to the internet, it becomes harder to stand out and differentiate yourself from the crowd. This is where Google authorship comes in. But who should market your content? Ever since the dawn of time, brands have been pouring money into promoting themselves, but we think it’s…
Derek Muller, who has more than 1.1 million YouTube subscribers thinks the Facebook like is dead. As Muller’s Facebook page got more likes, he saw his engagement percentage drop. And as a result, his posts were appearing on the News Feeds of fake accounts that had liked his page, but had never actually interacted with him. The Real Story Behind the Facebook “Like” Muller says, in this Mashable article,…
Most people use a computer on a daily basis. And if you don’t, you’re probably living in the Stone Age. According to Census.gov, 18% of all households had internet use in 1997. In 2012, 74.8% had access to the World Wide Web (Does anyone even call it that anymore?). Unfortunately, numbers were not available for 2013, but I’m sure you can imagine how much those figures would have jumped with…
One way to gain credibility and get other people to post your content on their site is by building links. But you can’t just post your content and expect the web traffic to come. You need a plan. According to Moz, the right kind of links can deliver: Online brand awareness Significant referral traffic Social proof (improving conversion) Every business has their own strategy. This is Moz’s link building strategy,…