Video content is huge and video listings are the key to more leads. You may be asking yourself, “Should I hire someone or shoot the video myself?” The answer depends on what type of video you plan to shoot, says Inman. According to a recent study by the National Association of Realtors and Google, “The Digital House Hunt: Consumer and Market Trends in Real Estate,” community videos rank…
2014 is the year of responsive website designs. And in a world with 2.1 billion mobile-broadband subscribers, it rightfully should be. 87 percent of American adults have a cell phone. 45 percent of them have a smartphone and 90 percent use their smartphones to access the Internet. In other words, say goodbye to computers to help you surf the web and say hello to the Internet in your pocket. So,…
REfindly has just partnered with SmartyStreets in a big way. The address verification website—which enjoys helping start-ups and nonprofits gain a solid footing in their respective industries—has given us a year’s worth of subscriptions. And we couldn’t be more excited. Let us tell you why. What SmartyStreets Does Adds address validation to your website Gets address suggestions as you type Verifies addresses from an existing list or text file Standardizes…
One of the most important things you should do to attract mobile users is to create a mobile-friendly website. I want you to take a minute and think. Have you ever skipped out on a site because it was too slow? Chances are, the answer is yes. In fact, according to Inman, studies show that 79 percent of mobile users who find a site difficult to use will look for…
We all have those friends from high school on Facebook that we don’t pay attention to. I don’t mean that to be mean, but the last time you saw these people was probably at least five years ago. And then there’s the friends you don’t even know. You just felt bad and accepted their friend request. But now they won’t stop spamming your news feed. I sympathize. I really do.…
Rebranding your company takes work. Scratch that, a lot of work. But it’s worth it and totally rewarding if you do it right. Thankfully for you, this post is all about doing it right, with a little help from our friends at Moz, of course. Lesson number one: Start early. And don’t save your social media sites for the last minute. You’re probably going to have to work with other…
Porch, the home improvement network, and realtor.com, a leader in online real estate operated by Move, Inc., announced the launch of the Porch Home and Neighborhood Report, a free, innovative resource for understanding the remodeling and project history of a specific home and its neighborhood, to millions of prospective home buyers searching for homes on realtor.com in a press release published today in the Wall Street Journal. The new project…
Thanks to technology, open houses are a great way to bring in buyers and potential clients for these reasons: Brand Yourself, Brand Your Property One of them, according to Inman, is branding. Multimedia marketing builds the brand of a product, and your product is your listing. Effective open house marketing includes posting on the MLS; syndicating to as many websites as you can; targeted social media posts; inviting the neighbors;…
Google has changed its algorithm so many times, it’s hard to keep track. When I got into the SEO field, keywords and keyword density were all the rage. Now, Moz is saying you don’t necessarily need a ton of keywords strategically placed throughout your blog post to rank well in Google. You do, however, need them in your headline to avoid pogo-sticking—but we’ll get to that later. Keyword density was…
Raise your hand if your lead didn’t convert. Just because a lead didn’t turn out to be an instant connection doesn’t mean it’s not a real buyer/seller on the other end. Some leads are just curious and not looking to buy—yet. You may have caught them at a bad time. Or they may need more convincing. Whatever it is, don’t give up. But don’t be too pushy either. The author…