How to Get Your Website in Tip-Top Shape

According to the National Association of REALTORS, more than 90 percent of homebuyers and sellers start their home search online. But how do you get your site to rank among the top competitors? Think of your website like a billboard, but a less flashy and more transparent billboard. Make sure it’s consumer-friendly, search engine-friendly, conversion-friendly and mobile friendly. A Conversion-friendly Website Conversion-friendly means you are converting your visitors into clients.…

Read more

Forget About the Win. It’s All About Earning Potential Customers

In this article from the Geek Estate blog, the author says agents should not let major portals discourage them and definitely not forget about search engines. And we agree. Search engines are your friends. It’s Not About the Win. It’s About EARNING the Win. It can be hard to compete with the “big boys” of search portals, but it’s also not impossible. You may not be as big or have…

Read more

Google Acquires a New Company, Expects Big Rewards

Google plans to acquire Nest Labs, a start-up who created the smart smoke detector and digital thermostat, for a whopping $32 billion, according to Inman. Former Apple employees, Tony Fadell and Matt Rogers, founded Nest Labs and will continue to run the company as their own distinct brand, according to the article. “This allows us to accelerate and stay in front of the coming wave of products for what we…

Read more

Google Voice Aims to Make Real Estate Agent’s Lives A Lot Easier

It’s no secret that realtors have a lot on their plates. They’re constantly on-the-go talking to clients on the phone, listening to voicemails and exchanging text messages. What if you could save all of those exchanges? Now you can. Google announced that it has added Google Voice to its list of products supported and optimized for exporting data through Google Takeout. Google is calling it a “data liberation”. More on Google Voice’s…

Read more

New App Revolutionizes Real Estate and Helps you Explore your Community

What if you could take a visual tour of the community you’re thinking about moving to and see the unique elements, discovered by extraordinary people, exclusive to that community—like a favorite bartender, barista or secret path to a secret beach? Realtors, what if you could physically show your clients the top 10 places to grab a bite to eat or go out with your friends on a Saturday night? That…

Read more

Using Drones to Create a Comprehensive Neighborhood Video Tour

Drones. That’s generally a word that everyone recognizes. The problem is that most people know it because they associate it with war. But Drones are starting to become popular for something else. They have recently become a new tool in the real estate industry for showing houses—specifically, the interior of houses. You may recall our article on the top trends in real estate in 2014 where we mentioned the use…

Read more

Top Trends in Real Estate Technology in 2014

As 2014 sneaks up on us this holiday season and we begin to make our New Year’s resolutions—some of us may vow to finally shed the pounds and some of us may have another goal in mind. Real Estate’s goal is to make the buying and selling process easier and more high tech than ever. The Top 5 Real Estate Technology Trends in 2014 to Look Out For Big data…

Read more

Real Estate Tools that Make Going Paperless so Much Easier

Going paperless has never been so easy. All you need is your army of real estate tools and to know how to use them. Samantha Powell is a real estate agent in Chicago. She doesn’t touch paper unless it’s the check that closes the deal. It’s no secret that we are smack dab in the middle of the information age and it seems like more and more businesses are switching…

Read more

Technology + HomeBuying = Startups of the Digital Age

It seems like we meet new technology apps or startups every other day. And why wouldn’t we? Technology is the new hot commodity and real estate is a dynamic market with tons of staying power. It’s no surprise that the two are constantly joining forces to make the process of buying and selling a home easier. Not to mention, it’s easier to stay in touch with you clients. Startups Are…

Read more

Real Estate Tech Startups in NYC and What We Can Learn From Them

Real estate technology startups have been booming in the big apple, but many are wondering—where they came from, how they came on so quickly and what their secret is. Is it the water? Or was it former mayor Michael Bloomberg? According to tech observers, Bloomberg played a big role in sparking a local “big data” renaissance. According to this article by Inman, his administration opened doors to startups by making…

Read more