A good way to gain traction and authority in search engine results is to have a comprehensive strategy for earning high-ranking links. One According to Moz, you should first try optimizing your search engine results. That could mean adding rel=”author”, a video, some rich mark-up, changing the title, tweaking the title to be a little more compelling, changing the description, or changing the URL. This is usually users’ first impression…
Your brand shouldn’t fear Google authorship. In fact, you should embrace it. Brand Content Marketing: Who Markets your Content? As more companies have access to the internet, it becomes harder to stand out and differentiate yourself from the crowd. This is where Google authorship comes in. But who should market your content? Ever since the dawn of time, brands have been pouring money into promoting themselves, but we think it’s…
REfindly was recently Bing Ads Certified after Chris Melfi, REfindly’s Director of Marketing completed the Bing Ads Accredited Professional program on Thursday, Feb. 13. And we could not be more excited because Bing has a lot to offer. What Bing Has to Offer According to Bing’s FAQ page, users who successfully complete the accreditation exam become Accredited Professional program members, a distinction that includes placement in their vast Membership Directory. The…
RentHop, formally a New York apartment finder app, is expanding nationally, putting it toe to toe with a handful of other rental sites that offer nationwide coverage—including Apartments.com, Apartment List, Zillow-owned HotPads and Trulia’s rental marketplace—according to an article from Inman. What Sets It Apart from the Competition What RentHop says sets it apart from the pack is its listing ratings system, which assigns scores to listings designed to help consumers gauge…
Picture this scenario. You’ve just made yourself a new website complete with fresh, relevant and enticing content that you can’t wait to share with the world. Your content is so good, you’re sure your website will be a hit in no time. But after a couple weeks there’s nothing but crickets. What gives? You’ve done your keyword research, but you still can’t figure out what where you went wrong. A…
Derek Muller, who has more than 1.1 million YouTube subscribers thinks the Facebook like is dead. As Muller’s Facebook page got more likes, he saw his engagement percentage drop. And as a result, his posts were appearing on the News Feeds of fake accounts that had liked his page, but had never actually interacted with him. The Real Story Behind the Facebook “Like” Muller says, in this Mashable article,…
Most people use a computer on a daily basis. And if you don’t, you’re probably living in the Stone Age. According to Census.gov, 18% of all households had internet use in 1997. In 2012, 74.8% had access to the World Wide Web (Does anyone even call it that anymore?). Unfortunately, numbers were not available for 2013, but I’m sure you can imagine how much those figures would have jumped with…
Klout has gotten a makeover. And what’s Klout, you ask? You may have heard of Klout scores. Those range from 1-to-100. But according to Mashable, Klout is a San Francisco-based company that provides social media analytics to measure a user’s influence across his or her social network. Klout looks at data from Facebook, Twitter and Google+. It measures the size of a person’s network as well as its content. The…
Technology is inevitable. It’s not going to go away any time soon. But why should it? It can help you boost your business in ways never thought possible a couple decades ago. Below are some tips from Realty Biz to help agents better communicate with their clients and reach a broader group of potential new buyers and sellers through the power of technology. Ease of Access Even if your website…
One way to gain credibility and get other people to post your content on their site is by building links. But you can’t just post your content and expect the web traffic to come. You need a plan. According to Moz, the right kind of links can deliver: Online brand awareness Significant referral traffic Social proof (improving conversion) Every business has their own strategy. This is Moz’s link building strategy,…