You know that gnawing feeling you get when you know you’ve forgotten to do something important? I used to have a roommate who would leave the stove on after breakfast. I would leave much earlier than her and pray that the stove would be off when I returned home—but unfortunately, most times it wasn’t. However, miraculously, we never had any close calls. But if I could have prevented that feeling…
When we want something, we want it right away, and Facebook likes for the modern real estate agent are no exception. So do you do what everyone else does and ask every person in your personal and professional network to like your page? Or do you do it the old-fashioned way that’s built to last? Of Course your Family Will Like your Page But you want to network with people…
The use of drones has been a widely debated topic in the real estate industry lately. And a ruling by a federal judge has lifted the cloud of potential legal liabilities for commercial operators of small drones, according to Inman, paving the way for broader adoption of drones by businesses including real estate agents, brokers and real estate marketing firms. National Transportation Safety Board Administrative Law Judge Patrick Geraghty on…
Some agents may disavow Craigslist; especially since social media giants Facebook and Google+ are basically taking over the world. But many experts are saying: not so fast. Agents and brokers should give this old dinosaur a chance. Amy Gerrish, leader of The Phoenix Metro Group, an agent team part of Phoenix-based HomeSmart, says Craigslist seems to offer a better return on investment than advertising on listing portals or Facebook. The…
We all love referrals, no matter what profession we’re in. They make us feel good—and not to mention—getting one means we’re doing a pretty good job. And it’s always nice to feel validated. Now give yourself a pat on the back. They are often the best source of business, leads and customers too, according to this article from Inman. Knowing that someone took the liberty to recommend you to one of…
In the age of social media, it can be difficult to keep up with all the different platforms and initiatives. Pinterest is one of the less utilized and fastest growing social media platforms on the internet, and according to Geek Estate, it is rapidly becoming a valuable way for real estate agents to drive web traffic. Pinterest Pinterest is all about creating virtual pin boards about things you’re interested in. These…
You want to write about something that is not only useful but also attractive. And most importantly, it must allow you to connect with your audience as well. It is so easy to get lost in the length of content you’re trying to dissect, according to this post from Moz, but what you need in order to identify blog post ideas that will allow you to connect with your audience…
Adam Nelson has crafted a model of Facebook marketing, according to this article from Inman, that has started to gain some traction at his company, Gilbert. Nelson says the model produces unusually qualified leads by pairing the social network’s highly targeted advertising with the lead-capture capabilities of Stone Path Real Estate’s website and a customer relationship management (CRM) system both developed by Kunversion. “Even the agents that have had very successful…
The narrative clip debuted earlier this month. And if you’ve been in New York City recently, Dani Fankhauser who wrote this Mashable article on the innovative little gadget may have caught you on camera. The tiny camera is the perfect device for 20-somethings and millennials and we can definitely see it taking off and becoming a hit. The narrative clip comes in three colors, is about the size of an…
By now everyone has heard about Facebook’s huge $19 billion acquisition of WhatsApp with the addition of voice calls—but to some people that sounds a lot like Skype—leaving many to ask: what’s the difference? Facebook’s CEO, Mark Zuckerberg thinks WhatsApp will appeal to a younger demographic and change the game for Facebook’s mobile audience. In fact, Facebook’s recent acquisition of mobile devices like Instagram, according to this Reuters article, has…