Getting branded searches right can be a bit tricky. This is the “Whiteboard Friday” video on branded searches from Moz, which this post is based off of: Moz says you want the user to either land on your website’s home or product page because these are the top two pages that should rank in Google search results. They say that because these are the pages that will funnel users to…
I have to admit something, dear followers. I wasn’t sold when I heard about Microsoft Office’s adventure into the sleek and shiny world of the iPad. But after reading this Inman article, I softened up a bit. And hopefully you will, too. The Microsoft Office suite for iPad includes Word, Excel and PowerPoint. The newly rebranded OneDrive (formally SkyDrive) and OneNote are also available. Microsoft is transitioning to a “mobile-first,…
Technology makes our lives easier, but what about that human connection we all know and love? Technology can’t give us that. Have you ever seen a computer reach out and give someone a hug? Will the Real Estate Sector be the Next Victim to Technology and Automated Everything? We’ve seen countless industries—including the auto industry—succumb to a technological revamp, and we can’t help but ask: will the real estate sector…
Rebranding your company takes work. Scratch that, a lot of work. But it’s worth it and totally rewarding if you do it right. Thankfully for you, this post is all about doing it right, with a little help from our friends at Moz, of course. Lesson number one: Start early. And don’t save your social media sites for the last minute. You’re probably going to have to work with other…
Porch, the home improvement network, and realtor.com, a leader in online real estate operated by Move, Inc., announced the launch of the Porch Home and Neighborhood Report, a free, innovative resource for understanding the remodeling and project history of a specific home and its neighborhood, to millions of prospective home buyers searching for homes on realtor.com in a press release published today in the Wall Street Journal. The new project…
A new high tech café-style real estate office is springing up in Pennsylvania and Maryland to offer agents and brokers the latest in real estate technology with around-the-clock access to transaction documents, Inman says. The cafe will be run by Jack Gaughen Realtor ERA, a brokerage that employs about 300 agents in 11 offices throughout the region. Many of those agents are already handling their business remotely, said Barbara Schmidt,…
We’ve officially set up shop in our new digs. It’s more spacious and we’ve even got some new friends: Closest to you is CEO of Agent Shield, Lu Doan and in the back is Jason Dolle, CEO of Testimonial Tree. Let me take you on a tour. This is our conference/game room. You’ve got to have a foosball table. It’s already sparked many great ideas. That’s me, the content writer!…
Thanks to technology, open houses are a great way to bring in buyers and potential clients for these reasons: Brand Yourself, Brand Your Property One of them, according to Inman, is branding. Multimedia marketing builds the brand of a product, and your product is your listing. Effective open house marketing includes posting on the MLS; syndicating to as many websites as you can; targeted social media posts; inviting the neighbors;…
Google has changed its algorithm so many times, it’s hard to keep track. When I got into the SEO field, keywords and keyword density were all the rage. Now, Moz is saying you don’t necessarily need a ton of keywords strategically placed throughout your blog post to rank well in Google. You do, however, need them in your headline to avoid pogo-sticking—but we’ll get to that later. Keyword density was…
Raise your hand if your lead didn’t convert. Just because a lead didn’t turn out to be an instant connection doesn’t mean it’s not a real buyer/seller on the other end. Some leads are just curious and not looking to buy—yet. You may have caught them at a bad time. Or they may need more convincing. Whatever it is, don’t give up. But don’t be too pushy either. The author…