So you want to use social media to expand your reach and cultivate leads, but you don’t know how to go about it, huh? Don’t worry. We can help. ReatorMag.Realtor.org used Jon Sterling as an example to show how lucrative social media can be. He didn’t capture a lead through paid online advertising or through social marketing. He simply made a new connection with someone on LinkedIn who happened to…
Social media is the TV of the 2000s. In the ‘60s, families gathered around the TV with their eyes glued to the screen waiting for the next tidbit of news on whatever was going on in the world at the time. Fast-forward 56 years later. The smart phone is glued to the average person’s hand and social media, often used in conjunction with a smart phone, is rapidly becoming THE…
I have to admit something, dear followers. I wasn’t sold when I heard about Microsoft Office’s adventure into the sleek and shiny world of the iPad. But after reading this Inman article, I softened up a bit. And hopefully you will, too. The Microsoft Office suite for iPad includes Word, Excel and PowerPoint. The newly rebranded OneDrive (formally SkyDrive) and OneNote are also available. Microsoft is transitioning to a “mobile-first,…
Your brand shouldn’t fear Google authorship. In fact, you should embrace it. Brand Content Marketing: Who Markets your Content? As more companies have access to the internet, it becomes harder to stand out and differentiate yourself from the crowd. This is where Google authorship comes in. But who should market your content? Ever since the dawn of time, brands have been pouring money into promoting themselves, but we think it’s…
Picture this scenario. You’ve just made yourself a new website complete with fresh, relevant and enticing content that you can’t wait to share with the world. Your content is so good, you’re sure your website will be a hit in no time. But after a couple weeks there’s nothing but crickets. What gives? You’ve done your keyword research, but you still can’t figure out what where you went wrong. A…
REfindly was recently recognized as a certified Google Adwords partner by completing its Google AdWords Certification and we couldn’t be more thrilled. Chris Melfi, REfindly’s Director of Marketing, completed the multi-level three-hour long certification process on Friday Feb. 7 2014. And Google doesn’t mess around when it comes to AdWords certification. Chris had to pass a series of exams demonstrating his in-depth understanding of Adwords—but it was well worth it—because…
The New Year is the perfect time for fresh starts, new beginnings and a brand recognition update. We’re talking about revamping a long forgotten, dormant home page. After all, a home page is a potential client’s first impression of the brand or person they could be working with later on down the road. Realtors, a successful website and home page can do wonders for your business. Help! How Do I…
Google plans to acquire Nest Labs, a start-up who created the smart smoke detector and digital thermostat, for a whopping $32 billion, according to Inman. Former Apple employees, Tony Fadell and Matt Rogers, founded Nest Labs and will continue to run the company as their own distinct brand, according to the article. “This allows us to accelerate and stay in front of the coming wave of products for what we…
It’s no secret that realtors have a lot on their plates. They’re constantly on-the-go talking to clients on the phone, listening to voicemails and exchanging text messages. What if you could save all of those exchanges? Now you can. Google announced that it has added Google Voice to its list of products supported and optimized for exporting data through Google Takeout. Google is calling it a “data liberation”. More on Google Voice’s…