Be Social Media Savvy. Use this Cheat Sheet

Social media is the TV of the 2000s. In the ‘60s, families gathered around the TV with their eyes glued to the screen waiting for the next tidbit of news on whatever was going on in the world at the time.

Fast-forward 56 years later. The smart phone is glued to the average person’s hand and social media, often used in conjunction with a smart phone, is rapidly becoming THE platform to be in the know and keep up with the times.

Here is your social media cheat sheet from

social mediaFirst, Twitter

Twitter requires a lot of time. As a business, you will need to gain a following, spread your brand and content, AND respond to and interact with consumers. If you really want to use Twitter for business, you need to use tools to improve your productivity.

Tools like Hootsuite and Buffer.

They let you manage multiple accounts with multiple users while simultaneously allowing you to schedule tweets because let’s face it; you can’t be around social media 24/7.

Next the most popular site: Facebook

One rule of thumb for Facebook users is to never let your account go stale.

A stale account will turn people off and stop them from coming back.

Twitter is ideal for spreading your content, but Facebook is much better for creating a fun look at your business’s culture.

Show photos of your employees doing fun things, and ask regular questions to keep the engagement level high.

People want to see you as a person, not a robot.

LinkedIn, the entrepreneur’s Facebook

LinkedIn is definitely the best network for business. It lets you target specific business and gives you more direct access to employees.

To establish yourself as a thought leader, go to the ‘Answers’ section and answer people’s questions (and ask some of your own too while you’re there). This lets people know that you know what you are talking about.

It’s a soft form of lead gen or inbound marketing, says There are also business groups that you can join, share your content and start discussions about your industry. But don’t be too salesy or push yourself too hard.

Be useful and people will respect you and hopefully start to wonder about what your business/product does.

Pinterest is a close second to Facebook in terms of popularity 

Pin compelling images that relate to your brand and interact with your followers and other members of the Pinterest world. Once you’re done finding your carefully crafted image, link your website to the photo so potential customers land on your site when they click on the image you shared.

The brainchild of Google: Google+

Google+ has Hangouts where you can host a videoconference with a bunch of people (re: potential or existing customers) – and the newly added communities that let you step up your engagement and find like-minded individuals or brands.

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