Social media is the TV of the 2000s. In the ‘60s, families gathered around the TV with their eyes glued to the screen waiting for the next tidbit of news on whatever was going on in the world at the time. Fast-forward 56 years later. The smart phone is glued to the average person’s hand and social media, often used in conjunction with a smart phone, is rapidly becoming THE…
By now everyone has heard about Facebook’s huge $19 billion acquisition of WhatsApp with the addition of voice calls—but to some people that sounds a lot like Skype—leaving many to ask: what’s the difference? Facebook’s CEO, Mark Zuckerberg thinks WhatsApp will appeal to a younger demographic and change the game for Facebook’s mobile audience. In fact, Facebook’s recent acquisition of mobile devices like Instagram, according to this Reuters article, has…
Derek Muller, who has more than 1.1 million YouTube subscribers thinks the Facebook like is dead. As Muller’s Facebook page got more likes, he saw his engagement percentage drop. And as a result, his posts were appearing on the News Feeds of fake accounts that had liked his page, but had never actually interacted with him. The Real Story Behind the Facebook “Like” Muller says, in this Mashable article,…
Most people use a computer on a daily basis. And if you don’t, you’re probably living in the Stone Age. According to Census.gov, 18% of all households had internet use in 1997. In 2012, 74.8% had access to the World Wide Web (Does anyone even call it that anymore?). Unfortunately, numbers were not available for 2013, but I’m sure you can imagine how much those figures would have jumped with…
Calling all real estate agents—what’s up with Facebook? How is your business page doing? Is it getting consistent traffic? Are you happy with the number of likes? Do you think it stands out among the crowd? If you answered no to any of these questions, you may have a Facebook problem—but don’t worry. We are here to help. Facebook profiles should connect with the audience and be a source of…