A 60–to-90-second video is what the people want these days, says Inman. Are you giving it to them? Content is king, but video content is queen. Shoot a carefully composed community and/or property video and pair it with some captivating content and you’re good to go. No one can stop you now. With over 90 percent of all video traffic on YouTube — the second-most used search engine in the world…
Every year, Software Advice talks with thousands of real estate and mortgage professionals looking for the right customer relationship management (CRM) solutions for their agency or brokerage. These conversations give Software Advice unparalleled insight into the needs of real estate CRM buyers. But before we dive into a recent study by the up and coming Software Company, we’d like to introduce you first. About Software Advice Software Advice helps buyers…
Creating a real estate listing and uploading it to your MLS is a fairly routine operation, right? But according to Inman, agents should spend more time strategically looking at the way their listings are formatted for the Internet because the times they are a changing. Don’t fall into lazy MLS habits either; it might actually be undermining your ability to sell property. Don’t Fall into the .99 Vortex…
Video content is huge and video listings are the key to more leads. You may be asking yourself, “Should I hire someone or shoot the video myself?” The answer depends on what type of video you plan to shoot, says Inman. According to a recent study by the National Association of Realtors and Google, “The Digital House Hunt: Consumer and Market Trends in Real Estate,” community videos rank…
2014 is the year of responsive website designs. And in a world with 2.1 billion mobile-broadband subscribers, it rightfully should be. 87 percent of American adults have a cell phone. 45 percent of them have a smartphone and 90 percent use their smartphones to access the Internet. In other words, say goodbye to computers to help you surf the web and say hello to the Internet in your pocket. So,…
REfindly has just partnered with SmartyStreets in a big way. The address verification website—which enjoys helping start-ups and nonprofits gain a solid footing in their respective industries—has given us a year’s worth of subscriptions. And we couldn’t be more excited. Let us tell you why. What SmartyStreets Does Adds address validation to your website Gets address suggestions as you type Verifies addresses from an existing list or text file Standardizes…
One of the most important things you should do to attract mobile users is to create a mobile-friendly website. I want you to take a minute and think. Have you ever skipped out on a site because it was too slow? Chances are, the answer is yes. In fact, according to Inman, studies show that 79 percent of mobile users who find a site difficult to use will look for…
Real estate trends change all the time and this spring’s trends are no exception. Here are six market insights from Inman to share with your current or prospective clients that will give them a head start to a successful spring season. Pair these real estate trends with a topnotch lead generator and you will be unstoppable. Sell, sell, sell Now is the time to sell. Mortgage rates are still at…
We all love trends and the world of SEO is full of them. In this article we’ll talk about what marketers are spending their money on, content, and social media trends. Up your budget If projections hold true, the results from the Moz Industry Survey reveal that Digital Marketers will have increased budgets in 2014. According to ExactTarget, 73% of those surveyed are currently using SEO/SEM in their marketing efforts…
We all have those friends from high school on Facebook that we don’t pay attention to. I don’t mean that to be mean, but the last time you saw these people was probably at least five years ago. And then there’s the friends you don’t even know. You just felt bad and accepted their friend request. But now they won’t stop spamming your news feed. I sympathize. I really do.…