So you want to use social media to expand your reach and cultivate leads, but you don’t know how to go about it, huh? Don’t worry. We can help. ReatorMag.Realtor.org used Jon Sterling as an example to show how lucrative social media can be. He didn’t capture a lead through paid online advertising or through social marketing. He simply made a new connection with someone on LinkedIn who happened to…
Social media is the TV of the 2000s. In the ‘60s, families gathered around the TV with their eyes glued to the screen waiting for the next tidbit of news on whatever was going on in the world at the time. Fast-forward 56 years later. The smart phone is glued to the average person’s hand and social media, often used in conjunction with a smart phone, is rapidly becoming THE…
You know that gnawing feeling you get when you know you’ve forgotten to do something important? I used to have a roommate who would leave the stove on after breakfast. I would leave much earlier than her and pray that the stove would be off when I returned home—but unfortunately, most times it wasn’t. However, miraculously, we never had any close calls. But if I could have prevented that feeling…
Most people use a computer on a daily basis. And if you don’t, you’re probably living in the Stone Age. According to Census.gov, 18% of all households had internet use in 1997. In 2012, 74.8% had access to the World Wide Web (Does anyone even call it that anymore?). Unfortunately, numbers were not available for 2013, but I’m sure you can imagine how much those figures would have jumped with…
Today Rand Fishkin’s Whiteboard Friday on the Moz Blog covered earning the amplification of influencers. Everyone wants to either be an influencer or be on an influencer’s good side. Becoming an influencer takes a lot of work. You must have the ability to post fresh, relevant and consistent content while establishing relationships and gaining credibility on the web. It’s practically a full-time job. How to Earn the Amplification of Influencers…