Don’t Sweat it If your Leads Didn’t Convert. Here’s Why

Raise your hand if your lead didn’t convert. Just because a lead didn’t turn out to be an instant connection doesn’t mean it’s not a real buyer/seller on the other end. Some leads are just curious and not looking to buy—yet. You may have caught them at a bad time. Or they may need more convincing. Whatever it is, don’t give up. But don’t be too pushy either. The author…

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The Narrative Clip and a Dynamic New Approach to Marketing a Neighborhood

The narrative clip debuted earlier this month. And if you’ve been in New York City recently, Dani Fankhauser who wrote this Mashable article on the innovative little gadget may have caught you on camera. The tiny camera is the perfect device for 20-somethings and millennials and we can definitely see it taking off and becoming a hit. The narrative clip comes in three colors, is about the size of an…

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The New Site Nestbuilder.com Puts Video Advertising First

A video-centric site doubling as an agent directory and listing portal is the new real estate tool on the block. RealBiz Media Group has announced its national launch of Nestbuilder.com, according to Inman. “Nestbuilder.com’s mission is to both empower the real estate agent and to connect the homeowner/homebuyer directly with the agent in a personalized and meaningful relationship without interference from large, impersonal, third-party lead generation sites,” said Steve Marques,…

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Is Nextdoor the New Lead Generator and Crime Preventer?

Users in 22,500 neighborhoods (one-in-seven in the country) are using Nextdoor, “The Facebook of your neighborhood”, to cultivate leads, according to this article from Inman.com. Nextdoor’s customer base has increased by 400 percent over the last 12 months, according to CEO and founder, Nirav Tolia. It is also versatile. City government and law enforcement officials can benefit from it as well as neighborhood residents, homebuyers and real estate agents. At…

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How to Get Your Website in Tip-Top Shape

According to the National Association of REALTORS, more than 90 percent of homebuyers and sellers start their home search online. But how do you get your site to rank among the top competitors? Think of your website like a billboard, but a less flashy and more transparent billboard. Make sure it’s consumer-friendly, search engine-friendly, conversion-friendly and mobile friendly. A Conversion-friendly Website Conversion-friendly means you are converting your visitors into clients.…

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