Relocating to a distant city or even more distant state can be not only stressful, but also time consuming and financially draining. What if there was a solution? Enter smartphones. Inman used this example: John Goetz, a real estate agent in Bloomington, Indiana, recently showed about 10 homes to a couple who were planning to relocate to the area from another city. The couple, who had taken time off from…
A thrown together mobile experience may be better than none at all, says Inman. Even if you have to patch together a mobile experience for consumers with a mobile-optimized website, do so, mobile experts said on a panel at the Real Estate Connect conference. If consumers have a bad mobile experience on a site, they never come back, said Marci James, director of marketing at real estate marketing firm Obeo…
So you want to use social media to expand your reach and cultivate leads, but you don’t know how to go about it, huh? Don’t worry. We can help. ReatorMag.Realtor.org used Jon Sterling as an example to show how lucrative social media can be. He didn’t capture a lead through paid online advertising or through social marketing. He simply made a new connection with someone on LinkedIn who happened to…
If there’s one thing a successful online marketer or content creator needs, its credibility. Credibility helps users and industry leaders trust you and your content. It helps increase traffic to your site—and your business’ bottom line. Remember that line from “Wayne’s World?” “If you build it, they will come,” talking about a Woodstock-esque concert in the ’90s. That is true, but how do you build credibility? You read this post,…
Social media is the TV of the 2000s. In the ‘60s, families gathered around the TV with their eyes glued to the screen waiting for the next tidbit of news on whatever was going on in the world at the time. Fast-forward 56 years later. The smart phone is glued to the average person’s hand and social media, often used in conjunction with a smart phone, is rapidly becoming THE…
How many times do you click on a link because of its image? You may not know what the link entails, but you know one thing for sure—it has a captivating image to go along with it so it can’t be that bad When selling a home, the right photography can easily make or break a listing, says Inman. And they’re right. Be careful about embellishing and exaggerating listing photos.…
The way we do business is changing. Five years ago no one would have cared if you didn’t have a website, but today, a good website not only helps set you apart; it also helps creates more business. What do you need to be successful after you’ve made your website? A Google Analytics account, of course. By the end of this Inman article, we hope you will learn be able…
Glenn Kelman is the CEO of Redfin, and a keynote speaker at Real Estate Connect this July. Recently, he did a Q&A with Inman about what’s changing in the economy and the key real estate trends. From the new competitive advantage of giving customers what they want, to the last-second economy, Kelman weighed in on a variety of themes that are redefining the real estate customer experience. The most disruptive (and…
A 60–to-90-second video is what the people want these days, says Inman. Are you giving it to them? Content is king, but video content is queen. Shoot a carefully composed community and/or property video and pair it with some captivating content and you’re good to go. No one can stop you now. With over 90 percent of all video traffic on YouTube — the second-most used search engine in the world…
Creating a real estate listing and uploading it to your MLS is a fairly routine operation, right? But according to Inman, agents should spend more time strategically looking at the way their listings are formatted for the Internet because the times they are a changing. Don’t fall into lazy MLS habits either; it might actually be undermining your ability to sell property. Don’t Fall into the .99 Vortex…