Should agents HAVE to adopt to new technology?

Technology has given real estate agents a vast array of high-powered tools, apps and gadgets to make their lives—and their businesses—easier to manage. These tools can help agents drum up leads, streamline transactions and generally make their lives easier, but many agents just don’t use them, says Inman. Should brokers force them to?  No, says Valerie Garcia, senior technology coach at Re/Max Ontario-Atlantic. If some coaching doesn’t do the trick,…

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Lead Generation 101 for Real Estate Agents

According to NAR, 90 percent of consumers are researching their homes online before they even contact an agent.* There is a wealth of buyer and seller real estate leads online, but the question is: how do you tap into it? First, we should probably tell you what an online lead is. According to Inman, it is the name and contact information for someone who is potentially a future client.* Online…

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Amplify your Social Media Efforts to Cultivate More Leads

So you want to use social media to expand your reach and cultivate leads, but you don’t know how to go about it, huh? Don’t worry. We can help. ReatorMag.Realtor.org used Jon Sterling as an example to show how lucrative social media can be. He didn’t capture a lead through paid online advertising or through social marketing. He simply made a new connection with someone on LinkedIn who happened to…

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Why Real Estate Agents Need a Responsive Website

Studies show that 30% of all Internet traffic comes from a mobile device. In April 2014* alone, 10.9 million users from handheld devices landed on Trulia.com. Back in January, Zillow had almost 400 million listing views. That comes out to a whopping 148 homes viewed every second. These numbers show that two thirds of their web traffic is coming from mobile devices. Still not convinced? Did you know that there…

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Make your Content Successful: How to Gain Credibility

If there’s one thing a successful online marketer or content creator needs, its credibility. Credibility helps users and industry leaders trust you and your content. It helps increase traffic to your site—and your business’ bottom line. Remember that line from “Wayne’s World?” “If you build it, they will come,” talking about a Woodstock-esque concert in the ’90s. That is true, but how do you build credibility? You read this post,…

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Be Social Media Savvy. Use this Cheat Sheet

Social media is the TV of the 2000s. In the ‘60s, families gathered around the TV with their eyes glued to the screen waiting for the next tidbit of news on whatever was going on in the world at the time. Fast-forward 56 years later. The smart phone is glued to the average person’s hand and social media, often used in conjunction with a smart phone, is rapidly becoming THE…

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Responsive Websites and Mobile Devices are the Future of Real Estate

The world is shifting to mobile and some will say that smartphones and iPhones have already taken over the world. According to the National Association of Realtors, 89 percent of home shoppers use mobile devices to do their home buying research. Here are three things from Inman you can do to increase your mobile presence on the Internet. First you need a responsive website AND a virtual tour option  A…

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Photo Apps to Make you Look Like a Pro

How many times do you click on a link because of its image? You may not know what the link entails, but you know one thing for sure—it has a captivating image to go along with it so it can’t be that bad When selling a home, the right photography can easily make or break a listing, says Inman. And they’re right. Be careful about embellishing and exaggerating listing photos.…

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Google Analytics Will Set your Website Apart

The way we do business is changing. Five years ago no one would have cared if you didn’t have a website, but today, a good website not only helps set you apart; it also helps creates more business. What do you need to be successful after you’ve made your website? A Google Analytics account, of course. By the end of this Inman article, we hope you will learn be able…

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Real Estate Trends and the Most Disruptive Force Changing the Economy

Glenn Kelman is the CEO of Redfin, and a keynote speaker at Real Estate Connect this July. Recently, he did a Q&A with Inman about what’s changing in the economy and the key real estate trends. From the new competitive advantage of giving customers what they want, to the last-second economy, Kelman weighed in on a variety of themes that are redefining the real estate customer experience. The most disruptive (and…

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