Make your Content Successful: How to Gain Credibility

If there’s one thing a successful online marketer or content creator needs, its credibility. Credibility helps users and industry leaders trust you and your content. It helps increase traffic to your site—and your business’ bottom line. Remember that line from “Wayne’s World?” “If you build it, they will come,” talking about a Woodstock-esque concert in the ’90s. That is true, but how do you build credibility? You read this post,…

Read more

Getting Branded Search Results Right

Getting branded searches right can be a bit tricky. This is the “Whiteboard Friday” video on branded searches from Moz, which this post is based off of: Moz says you want the user to either land on your website’s home or product page because these are the top two pages that should rank in Google search results. They say that because these are the pages that will funnel users to…

Read more

Social Media Rebranding: The Quick and Dirty Guide

Rebranding your company takes work. Scratch that, a lot of work. But it’s worth it and totally rewarding if you do it right. Thankfully for you, this post is all about doing it right, with a little help from our friends at Moz, of course. Lesson number one: Start early. And don’t save your social media sites for the last minute. You’re probably going to have to work with other…

Read more

Don’t Pack your Blog with Keywords. Be a Human. Not a Robot

Google has changed its algorithm so many times, it’s hard to keep track. When I got into the SEO field, keywords and keyword density were all the rage. Now, Moz is saying you don’t necessarily need a ton of keywords strategically placed throughout your blog post to rank well in Google. You do, however, need them in your headline to avoid pogo-sticking—but we’ll get to that later. Keyword density was…

Read more

How to Find Blog Content Relevant to your Audience

You want to write about something that is not only useful but also attractive. And most importantly, it must allow you to connect with your audience as well. It is so easy to get lost in the length of content you’re trying to dissect, according to this post from Moz, but what you need in order to identify blog post ideas that will allow you to connect with your audience…

Read more

Six Steps to High-Ranking Links

A good way to gain traction and authority in search engine results is to have a comprehensive strategy for earning high-ranking links. One According to Moz, you should first try optimizing your search engine results. That could mean adding rel=”author”, a video, some rich mark-up, changing the title, tweaking the title to be a little more compelling, changing the description, or changing the URL. This is usually users’ first impression…

Read more

Why You Shouldn’t Fear Google Authorship

Your brand shouldn’t fear Google authorship. In fact, you should embrace it. Brand Content Marketing: Who Markets your Content? As more companies have access to the internet, it becomes harder to stand out and differentiate yourself from the crowd. This is where Google authorship comes in. But who should market your content? Ever since the dawn of time, brands have been pouring money into promoting themselves, but we think it’s…

Read more

Searching for Keywords Must Change with the Times

Picture this scenario. You’ve just made yourself a new website complete with fresh, relevant and enticing content that you can’t wait to share with the world. Your content is so good, you’re sure your website will be a hit in no time. But after a couple weeks there’s nothing but crickets. What gives? You’ve done your keyword research, but you still can’t figure out what where you went wrong. A…

Read more

Link Building is Here to Stay

One way to gain credibility and get other people to post your content on their site is by building links. But you can’t just post your content and expect the web traffic to come. You need a plan. According to Moz, the right kind of links can deliver: Online brand awareness Significant referral traffic Social proof (improving conversion) Every business has their own strategy. This is Moz’s link building strategy,…

Read more

What is Service Design and How Can it Help you?

Today we’re going to answer one of the age old questions of marketing. What differentiates your business from a similar business right around the corner? The answer my friends, according to Moz, is good service design. Good service design is a series of choreographed tangible and intangible brand experiences that lead users to differentiate and choose between products and services, according to this post. One Major Principle of Service Design…

Read more