Do You Know How to Maximize your Videos for Ultimate Shareability?

A 60–to-90-second video is what the people want these days, says Inman. Are you giving it to them? Content is king, but video content is queen. Shoot a carefully composed community and/or property video and pair it with some captivating content and you’re good to go. No one can stop you now. With over 90 percent of all video traffic on YouTube — the second-most used search engine in the world…

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Are Facebook Likes Useless for Marketers?

Derek Muller, who has more than 1.1 million YouTube subscribers thinks the Facebook like is dead. As Muller’s Facebook page got more likes, he saw his engagement percentage drop. And as a result, his posts were appearing on the News Feeds of fake accounts that had liked his page, but had never actually interacted with him.   The Real Story Behind the Facebook “Like” Muller says, in this Mashable article,…

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