Are Facebook Likes Useless for Marketers?
Derek Muller, who has more than 1.1 million YouTube subscribers thinks the Facebook like is dead. As Muller’s Facebook page got more likes, he saw his engagement percentage drop. And as a result, his posts were appearing on the News Feeds of fake accounts that had liked his page, but had never actually interacted with him. The Real Story Behind the Facebook “Like” Muller says, in this Mashable article,…