2014 is the year of social media. And social media is a great way to increase your leads, become a community expert and gain brand exposure. What Makes a Good Social Media Strategy? According to this article from Inman, what makes a good social strategy is consistency, relevancy and not being afraid to try new things. You want the online community to see you as an expert on real estate…
Google plans to acquire Nest Labs, a start-up who created the smart smoke detector and digital thermostat, for a whopping $32 billion, according to Inman. Former Apple employees, Tony Fadell and Matt Rogers, founded Nest Labs and will continue to run the company as their own distinct brand, according to the article. “This allows us to accelerate and stay in front of the coming wave of products for what we…
Drones. That’s generally a word that everyone recognizes. The problem is that most people know it because they associate it with war. But Drones are starting to become popular for something else. They have recently become a new tool in the real estate industry for showing houses—specifically, the interior of houses. You may recall our article on the top trends in real estate in 2014 where we mentioned the use…