Sell a Smart Tech Home and Introduce Your Client to New Tech Benefits
It seems like smart technology is in everything these days.
Google recently came out with the much anticipated Google glass. Rumor has it smart contact lenses are going to be the next big thing. And this article from Inman on how to show and sell a smart home says smart technology is now making an appearance in everything from crockpots to bicycle wheels.
After all, it is the information age.
With an estimated $19 trillion market ahead, it will only be a matter of time before you find yourself researching smart tech homes for potential buyers and sellers.
How to Sell a Smart Tech Home
Make sure you learn the technology because you can’t sell something you don’t know. Talk to the owners or contractors who are learning how to use the software. Take stock of every smart feature in the home and know what app controls what. And always—practice before you show a home! The last thing you want to do is turn off the lights when you meant to lower the blinds.
If you’re confident with the new technology that means your client will be too.
Learn to love the technology if you don’t already. New technology can be overwhelming, especially for someone who isn’t used to it—especially if it’s a whole house! Learn the technology’s benefits, get excited and show enthusiasm. Talk to owners and contractors, ask them what they love about smart tech homes and then make a list. Even if you don’t automatically love the new homes on the block, you should still try to fake it because many of your clients could be big fans of the new tech.
Many people love the added security benefit of smart homes. Just think how convenient it will be to check whether the doors are locked 2,000 miles away from half way across the country.
Understand your clients’ comfort levels and remember that not everyone is completely comfortable with the new technology. My mom for example loved her flip phone and was very distraught when she had to “keep up with the times” and get an iPhone for her business. I, however, couldn’t wait to get an iPhone and chuck my old Motorola Razor.
We’re not all the same when it comes to technology, but you could be a technology resource for your clients. Just be patient with them and offer a step-by-step guide to simplify the process. Smart technology is a strong selling point for some people while for others it can be a deterrent.