In the age of social media, it can be difficult to keep up with all the different platforms and initiatives. Pinterest is one of the less utilized and fastest growing social media platforms on the internet, and according to Geek Estate, it is rapidly becoming a valuable way for real estate agents to drive web traffic. Pinterest Pinterest is all about creating virtual pin boards about things you’re interested in. These…
By now everyone has heard about Facebook’s huge $19 billion acquisition of WhatsApp with the addition of voice calls—but to some people that sounds a lot like Skype—leaving many to ask: what’s the difference? Facebook’s CEO, Mark Zuckerberg thinks WhatsApp will appeal to a younger demographic and change the game for Facebook’s mobile audience. In fact, Facebook’s recent acquisition of mobile devices like Instagram, according to this Reuters article, has…
REfindly was recently Bing Ads Certified after Chris Melfi, REfindly’s Director of Marketing completed the Bing Ads Accredited Professional program on Thursday, Feb. 13. And we could not be more excited because Bing has a lot to offer. What Bing Has to Offer According to Bing’s FAQ page, users who successfully complete the accreditation exam become Accredited Professional program members, a distinction that includes placement in their vast Membership Directory. The…
RentHop, formally a New York apartment finder app, is expanding nationally, putting it toe to toe with a handful of other rental sites that offer nationwide coverage—including Apartments.com, Apartment List, Zillow-owned HotPads and Trulia’s rental marketplace—according to an article from Inman. What Sets It Apart from the Competition What RentHop says sets it apart from the pack is its listing ratings system, which assigns scores to listings designed to help consumers gauge…
Picture this scenario. You’ve just made yourself a new website complete with fresh, relevant and enticing content that you can’t wait to share with the world. Your content is so good, you’re sure your website will be a hit in no time. But after a couple weeks there’s nothing but crickets. What gives? You’ve done your keyword research, but you still can’t figure out what where you went wrong. A…
Klout has gotten a makeover. And what’s Klout, you ask? You may have heard of Klout scores. Those range from 1-to-100. But according to Mashable, Klout is a San Francisco-based company that provides social media analytics to measure a user’s influence across his or her social network. Klout looks at data from Facebook, Twitter and Google+. It measures the size of a person’s network as well as its content. The…
Technology is inevitable. It’s not going to go away any time soon. But why should it? It can help you boost your business in ways never thought possible a couple decades ago. Below are some tips from Realty Biz to help agents better communicate with their clients and reach a broader group of potential new buyers and sellers through the power of technology. Ease of Access Even if your website…
REfindly was recently recognized as a certified Google Adwords partner by completing its Google AdWords Certification and we couldn’t be more thrilled. Chris Melfi, REfindly’s Director of Marketing, completed the multi-level three-hour long certification process on Friday Feb. 7 2014. And Google doesn’t mess around when it comes to AdWords certification. Chris had to pass a series of exams demonstrating his in-depth understanding of Adwords—but it was well worth it—because…
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Helicopter drones have made their grand entrance onto the real estate stage and are slowly, but surely becoming indispensable to the industry. Before drones, agents snapped pictures of a home and tacked them onto their website. Easy enough, right? Drones are a much more dynamic way for agents to introduce the home to potential new buyers. With helicopter drones, potential new home buyers get a 360° view of the surrounding…