The Narrative Clip and a Dynamic New Approach to Marketing a Neighborhood
The narrative clip debuted earlier this month. And if you’ve been in New York City recently, Dani Fankhauser who wrote this Mashable article on the innovative little gadget may have caught you on camera.
The tiny camera is the perfect device for 20-somethings and millennials and we can definitely see it taking off and becoming a hit.
The narrative clip comes in three colors, is about the size of an iPod mini and runs for $280.
It has a snazzy 5-megapixel camera that takes photos every 30 seconds and it also works with apps on iPhone and Android—which automatically group photos into albums so everything is already nice and organized by the time you’re ready to check out your little masterpieces.
So How Can This Neat Little Camera Help Real Estate Agents?
If agents really want to give their clients a realistic perspective of a neighborhood, they could try wearing it for a few days around their community so buyers can get a firsthand look of their potential new digs in real time.
Besides, buyers will appreciate the authenticity of honest and transparent photos.
Agents can also use these action shots on their website.
Start a blog and tack up some photos you think really captures what the community is about. Do an experiment with the camera. Try wearing it for three days and see how many people ask you about it. What kind of conversations did you have because of it? Wear it around a different part of town each week, really immerse yourself into the culture and write a blog post about it.
Ask previous customers who use the tiny camera to put up their pictures so potential buyers can get other perspectives of the neighborhood. Or have a contest. People LOVE a good contest.
Here are some pictures taken with the Narrative Clip: